We focus our community investment activity on education and the environment - the fundamental building blocks for the development of communities. We aim to allocate around 75% of our donations to these two themes.
In 2012, HSBC spent US$120 million on community investment activities globally.
Our approach is to partner with world-class charities that are making a difference, and we remain involved in the decisions about how the money is spent. We encourage our employees to get involved in their local communities, and we know that this motivates and engages our people.
Example of Community Investment in the UAE and the Middle East:
HSBC initiated the MENA specific Kids Read program in collaboration with the British Council and Ministries of Education, to enhance the role of reading in education. We have reached 25,000 students across 13 countries, using the active participation and support of 250 HSBC volunteers.
The program, launched in 2011, was designed to give as many primary school children as possible the opportunity to read and help awaken their enthusiasm to read by making it enjoyable and accessible. Kids Read involves a variety of school activities alongside public activity through community events.
Eco-Schools is an international award program that guides schools to becoming more sustainable and has been adopted in the UK as part of the Government's Sustainable Schools Framework. There are 46 countries around the world that participate in the Eco-Schools program, linking more than 40,000 schools on the path to embedding sustainable and environmentally friendly principles into the heart of school life.
In partnership with the EWS-WWF, schools follow a simple seven-step process which is driven by the pupils - leading an eco-committee who carry out an audit to assess the environmental performance of their school - and, in consultation with the school and local community, determine which environmental themes they want to address and how.
HSBC employees become part of their eco-committee to work with the pupils in achieving their Green Flag status. The idea is for all members of the eco-committee learn more about sustainability together.
Based on the above commitment, Dubai Supreme Energy Council has granted HSBC the Emirates Energy Award (Bronze) on 27 October, 2013.
Future First was established by HSBC in 2006 and has since provided some of the world's most marginalised and impoverished young people with access to education and life skills, as well as a brighter, better future. Over the last five years, HSBC has spent US$13 million to fund 314 projects across 49 countries, delivering vital support to more than half a million street children, children in care and orphans. In 2011, we pledged US$15 million over the next five years to develop the work of Future First.
In the UAE through Future First funding, we have delivered English language programs and programs on civic engagement to students in the National Charity School, one of the largest and underprivileged schools in the UAE.
English Live Plus is a language learning program designed to help new English speakers gain confidence in communicating in English. The program focuses on building English and communication vocabulary and strengthening English comprehension and conversation skills.
MOVE (Motivational Empowerment) for Youth is a training program designed for young people interested in developing their personal potential and making a positive difference in society. The program uses creative and innovative teaching methods to help participants learn key employability skills such as leadership, critical thinking, team working, communication skills and project planning.
Water Research Center – Wadi Wurayah
Based in the country's first protected mountain area, the Wadi Wurayah National Park in Fujairah, the centre is the first of its kind in the Middle East. It will act as a regional hub for research and learning activities critical to water conservation and ecosystem management.
The project represents a unique public-private partnership between HSBC and the government of Fujairah. It will be used to host a five-year environmental research programme funded exclusively by HSBC and delivered by our environmental partners Earthwatch and EWS-WWF (the Emirates Wildlife Society).
Rivers of the World
HSBC Bank Middle East Ltd is a supporting partner of the global Rivers of the World project in conjunction with the British Council in the UAE.
Supporting this program for the first time in the UAE in 2012, we funded the exhibition of artwork that was done around the iconic Dubai Creek by 6 government schools and hosted additional artwork from international partner schools. The first exhibition was opened by His Highness Sheikh Majid bin Mohammed bin Rashid Al Maktoum, further cementing the support of the Dubai Arts and Culture Authority for our programs.
This year the second edition of the 'Rivers of the World' exhibition at the Dubai International's Terminal 3 departure hall was opened by, His Highness Sheikh Ahmed Bin Saeed Al Maktoum. The exhibition included artwork by students from the UAE, UK, Argentina, Pakistan, Korea, Egypt, Turkey, Bangladesh and Indonesia. It also included artwork prepared by UAE students last year.
Conservation work on Sir Bu Nair Island
As of 2010, HSBC has been supporting the Emirates Marines Environmental Group (EMEG) to implement ecological monitoring at Sir Bu Nair. Sir Bu Nair Island is under the jurisdiction of the Emirate of Sharjah and is considered one of the most important turtle nesting grounds in the Gulf region. The Group's President, Major Ali al Suweidi, is always keen to point out that not only does Sir Bu Nair look like a turtle from above; the island's beaches serve as a true haven for the creatures.
In 2012, 324 endangered hawksbill turtle nests were recorded on the island, in addition to two green turtle nests, providing the first contemporary evidence of green turtle nesting in the UAE.
HSBC is the primary sponsor of the Sir Bu Nair project and, through the partnership with EMEG, has played an important role in preserving the UAE's own island paradise.
Funday Sunday is an organized and scheduled calendar of fun events that any child with special needs is welcome to come along to, free of charge. This currently occurs weekly in Dubai and Abu Dhabi. Run by Volunteers in the UAE and supported by HSBC volunteers, this is a great way for many different children from different center's to meet new friends. Volunteers supervise the children and allow them to develop communication skills while having fun.
HSBC has long been supporting Ramadan initiatives across the region. In the UAE, volunteers comprising of HSBC colleagues, friends and families packed 2500 food hampers for distribution to the needy. The food hampers, weighing 20kg when filled, included basic necessities such as rice, flour, sugar, oil, pasta and milk. Collected by Beit Al Khair and Al Ihsan Charity, the boxes helped feed over 12,500 individuals through the month of Ramadan.
Additionally, HSBC also provided iftar meals for labourers on a daily basis throughout the month and hosted iftar events for under privileged children across the Emirates.
The 2012 Ramadan campaign won the Silver Award at the 2013 International Business Awards (IBA) in the Corporate Social Responsibility Program of the Year in the Middle East and North Africa category.
As of 2011, HSBC has arranged a host of activities to support breast cancer awareness within the Bank. In addition to information sessions held across Dubai and Abu Dhabi, there were also free clinical exams carried out by doctors from Friend of Cancer Patients, fundraising drives and many colleagues taking part in the annual Breast Cancer Walkathon.